When it came time to create a video for the Juspy homepage, founder Leonie Lynch knew it needed to do more than look good—it had to tell Juspy’s story in a way that was relatable and real. With a team of two (Leonie and Maud), we kept things simple and focused. Leonie crafted the brief, selecting a mix of original and stock footage, while Sean Curtin from True Media took on the editing, piecing together each clip to create a polished, cohesive story. Together, they created a video that captures Juspy’s spirit with an authentic, big-brand feel.
The Brief: Real People, Real Moments
Our goal was clear: no glossy models, no staged perfection. We wanted people to see themselves in Juspy. Many brands create videos with a look that’s meant to be aspirational, but that can sometimes feel too far removed from everyday life. Our focus was on showing relatable, busy people fitting Juspy into their routines.
We wanted to showcase a lifestyle centered on everyday movement and health maintenance, seamlessly woven into the daily grind—balancing work, parenting, and the usual go-go-go. Rather than elite athletes, we wanted to feature people fitting in wellness where they can, through functional movement like TRX, Pilates, cycling, or a quick ice bath for recovery. The brief was all about real moments, showing Juspy as a natural part of staying active, grounded, and well in the midst of life’s demands.
What you might not realize when watching is the careful attention to detail in each clip we chose. To keep everything aligned with Juspy’s brand identity, we looked for visuals that matched our color palette—notice the subtle pops of Juspy yellow throughout. Consistent lighting was another key factor, whether bright and energetic or soft and calming, so the transitions felt smooth and natural. Lastly, every clip needed an authentic, local feel, which meant finding scenes that looked like they were shot in Ireland, featuring elements like the Atlantic coastline, rocky cliffs, and festival-goers. Together, these choices create a cohesive look that feels unmistakably “Juspy.”
The brief centered around showing different moments in the day, from the morning commute, to working, mothering and active moments. We mapped out the common ways people enjoy Juspy, from blending it into smoothies to protein-packed snacks and even with coffee. Our new partnership with Badger & Dodo made this the perfect chance to showcase Juspy in a social, café setting too. We wanted to show Juspy as something that could fit seamlessly into various lifestyles. Each scene was carefully planned to look natural, with people doing what they do.
DIY Production: Leonie and Sean Take the Reins
With a tight budget, we knew a DIY approach was our best bet. Leonie, who has years of experience understanding Juspy’s customers and values, took on the creative direction. She’s detail-driven (okay, a self-proclaimed control freak!) and knew exactly the kind of look and feel she wanted. Leonie even set up a customer profile spreadsheet to map out our audience—everything from age to interests, and how they move through their day.
The Juspy video was crafted using a blend of stock footage and original filming, combining a polished feel with authentic moments. We featured founder Leonie Lynch working remotely from The Canteen coffee shop in Limerick, along with our ambassadors Siofra, a junior 63kg world champion boxer, and Michelle Moroney, a master Wim Hof instructor and owner of the Cliffs of Moher Retreat.
Finding the Right Soundtrack
The music was another important piece. Leonie, with her DJ background, took on the task of finding the perfect track. This wasn’t just a quick pick—she spent hours on royalty-free sites, listening to song after song, which she would tell you is an arduous task! Finally, she came across this track with lyrics like, “I like it the way I move, I like it the way I do,” which captured the vibe of Juspy’s message: take care of yourself, in your own way. The upbeat, Stevie Nicks sound was infectious, fun, and felt true to the brand.
Once Leonie had carefully selected the music and footage for the video, she handed over a detailed list to Sean, trusting him to bring it all together with his editing expertise. Sean’s first edit gave shape to the vision, but getting it just right required collaboration and feedback. That’s where Leonie pulled in a few trusted “eagle eyes,” (Emily, Maud and Sharon) went over each version, honing in on pacing, transitions, and the overall flow. Over a few rounds of edits, Sean fine-tuned every detail until he brought the Juspy story to life.
The result? A Juspy video that’s as addictive as the product itself. With an unforgettable track and visuals that hit all the right notes, it’s the kind of video you’ll find yourself pressing play on again and again. The colors, the message—everything feels “so Juspy.” Small budget, big impact.
