Our story
A message from our founder
"Juspy was inspired by a time in my life I was in the juggle struggle and running on empty. The more exhausted I became the more my chocolate cravings were getting completely out of control. Coffee was my go to, to get me through each tired day. I needed to nourish my body inside out but because I was completely sleep deprived, I was simply to tired to care.
Having worked as a movement coach for 15 years I know the important role nutrition plays in how we function. It keeps us going. It helps us focus.
Health is about being good to yourself; being true to yourself and honouring the changing moments in your life. Motherhood floored me yet it was the catalyst for me to create Juspy. There is magic in all seasons. Pressure makes diamonds."
The story so far...
2016
Formulating our Recipe
Pregnant on her 2nd, Leonie developed Juspy's first recipe for function–with certain ingredients on her hit list—collagen, protein, fibre and good fats. Every one of the 12 ingredients was chosen to nourish the body inside out.
2018
We launch Juspy V.1
We launched Juspy V.1 at Wellfest and our delicious silky 'Terry'ss chocolate orange' tasting bovine collagen drink was a huge success. But we couldn't find anyone to make it for us and the shelf life was too short.
2020
The pivot to powder V.2
So we spent 8 months reformulating into what was the original idea—a multitasking all-in powder blend. It was launched in October 2020 and the rest is the history we keep making.
About Us
Who We Are
We live in colour. We breathe in music all day every day – it gives us life. We dance like no one is watching. We are not like the others. We want to make our nanas proud. We believe in play, having fun and not taking yourself too seriously. We believe in inspiring children to create and be creative. We believe sunsets make everything better.
Our Point of View
We are in the long term game of health. We do not see health as a black or white, good or bad choice to be made. We believe food should be enjoyable. We are obsessed with taste and quality ingredients. We believe health is non-negotiable. In life we live to move. We believe food should be used to fuel that movement – mind, body and soul.
What's in a Name?
Juspy is totally made up. We wanted to create a lifestyle brand that meant something. Juspy means ‘just be’. It’s phonetically said, quickly and playfully. Juspy you (each to their own). Juspy be healthy. Juspy happy. Juspy what ever you want to be (and don’t mind me). At Juspy we celebrate moments, live in the moment and are unapologetic about enjoying that moment.