We prioritise quality and sustainability in everything we do, starting with the ingredients. Our goal is to source organic ingredients wherever possible and to partner only with suppliers who share our values. A highlight of this commitment is our collagen, which holds the Friends of the Sea certification, a mark of sustainable, ocean-friendly sourcing. For us, the integrity of each ingredient matters as much as the final product, which is why we’re dedicated to transparent and sustainable sourcing practices whenever viable.

Packaging is an ongoing challenge, and we’re committed to finding solutions that don’t compromise our mission to reduce waste. As a clean-label product without artificial stabilisers, Juspy needs packaging that keeps it fresh and shelf-stable. Compostable options, while well-intentioned, could lead to faster spoilage and food waste—a trade-off we’re not comfortable making. We pledge, however, to adopt new, truly sustainable packaging as soon as viable solutions arise. Until then, our priority remains ensuring our products retain their quality and nutritional integrity as long as possible.

Food waste is a big issue, and it’s one we’re committed to fighting. Since we started, we’re proud to say we haven’t thrown away a single pack of Juspy. We produce only what’s needed, scaling our production carefully to match demand. By focusing on one flagship product, we avoid the waste that comes from managing a large inventory and the minimum orders for ingredients and packaging that come with a broader product line. Our goal is to keep our offerings intentional, producing products that we know will benefit people and that we’re confident they’ll love.

True wellness goes beyond nutrition to encompass movement, balance, and understanding how to care for ourselves through all stages of life. With Leonie’s expertise in fitness and movement, every Juspy product is crafted with an educational focus on whole health, both body and mind. 

Juspy is inspired by the 3rd Sustainable Development Goals which calls for promoting well-being for all ages, and as such we’re dedicated to helping you understand the “why” behind healthy choices, so you can feel your best, inside and out. With a deep-rooted passion for learning and sharing knowledge, we believe that real health starts with understanding. At Juspy, we don’t just talk about wellness—we dig into the “why” behind it, giving you the insights you need to make choices that help you move better, feel stronger, to live fully. 

Leonie is also part of the Trisk research group on Circularity and circle business model development in the University of Limerick https://trisk.ie/